05/2020
I had the honour of rebranding a local videographer’s logo in Regina, Saskatchewan and adding an additional logo to the mix. Anaquod Videography is a well-known wedding videographer who has a talent for capturing life’s most treasured moment in an artistic way. He is also the only wedding videographer in Saskatchewan (as of this writing) who uses an anamorphic lens (very cool!). Anaquod Videography also films commercials and events under a secondary brand, Eric Anaquod Films. This was a project I couldn’t wait to begin!
The project?
My guidelines for the logo rebrand, was to produce a logo that emulated feelings of “premium”, “luxury” and “prestige” and focused on wedding videography as the main brand. Anaquod Videography’s secondary brand “Eric Anaquod Films” represents the commercials and events which the owner shoots periodically. Therefore, there had to be two logos that had similarities to make them look related, while possessing their own unique qualities as well.
The outcome?
The owner and I worked collaboratively together to accomplish the final product which resulted in A TON of logos! Anaquod Videography had one main logo with three alternatives while Eric Anaquod Films had one main logo and one alternative. The logos were provided in both print and web formats, along with a document on how to navigate all of the logo options and a brand style guide to ensure that Anaquod Videography’s branding is consistent moving forward.
This logo belongs to Anaquod Videography and cannot be used in any way.
04/2020
Wedding invitations are the beginning of something beautiful. Thoughtful wedding invitation design will outline important details in a digestible manner that is sure to capture its guests’ attention. Every detail is key in a wedding, and a wedding invitation design can help showcase part of that special moment before a couple even says “I do”.
The project?
To create a wedding invitation that possessed an enchanted feeling as the wedding was to be held in the Leo Mol Sculpture Garden. In addition to including important details: date, location and how to RSVP.
The outcome?
I created one print wedding invitation (6.25x4”) that was single sided with bleed and crop marks for the special occasion.
Picture is from Adobe Stock images.
03/2020
Layout design for businesses can have many purposes. Although the content from each layout design project can vary greatly from business to business, the process for creating them is indistinguishable.
The project?
In this project I was tasked with creating a new Real Estate Package for Regina Real Estate Agent, Tim Otitoju. This package would be a valuable resource for his current and future clients and include information for both buyers and sellers.
The outcome?
An attractive 16-page package with bleed, that could be printed in booklet-format. This package was designed with Tim Otitoju’s branding in mind and maintained consistency throughout, regardless of the information.
Pictures are from Adobe Stock images.
03/2020
Consistent branding is key to avoiding confusing your target audience when adding additional visual elements to the marketing mix. When designing an important visual for your business such as a menu, it is imperative that the layout of the menu is designed with careful consideration. The way a menu is laid out can be a game changer when it comes to customer satisfaction (ease of process) and what is purchased.
The project?
I helped a small catering business in Regina with their menu design. I took into consideration their existing branding and business’s vision to create a timeless piece that would work for the business for many years to come.
The outcome?
An attractive menu template design for Legacy Catering and Services that allows room for menu adjustments and alterations for many years to come.
Pictures belong to Grey Dove Design House
01/2020
Posters are a vital part a bussiness’s marketing mix. Unfortunately, with a saturated number of advertisements people are exposed to on a daily basis, it is imperative that posters are designed thoughtfully to grab readers’ attention.
The project?
To create an attention-grabbing poster design for Gud Vybez Ent. that added visual interest and displayed the promotion by incorporating elements related to Valentine’s Day and the featured DJ. This poster design was to generate the maximum amount of awareness and event attendees as possible.
The outcome?
One social media-sized poster (1080x1080px) and one social media story-sized poster (1080x1920px). In addition, GDDH produced the copy for the promotional social post to pair with the creative that maximized the messaging required to raise awareness of the upcoming event.
Picture is from Adobe Stock images.
04/2019
Real estate agents pride themselves on selling houses in a timely fashion. I was ecstatic to be approached by Kelsey Smith, a Regina Real Estate Agent to help create a flyer template design that could be easily updated to showcase her “Just Sold” properties.
The project?
To create a 7x5”, double-sided template flyer for Kelsey Smith that included areas on the front and back for pictures and details of the “Just Sold” house, along with her contact information and RE/MAX branding.
The outcome?
A beautiful 7x5” double-sided template with bleed that could be easily updated for every house she sold for years to come that was aligned to her branding. These “Just Sold” cards are the perfect addition to promoting her business.
Image used belongs to Kelsey Smith.
