Learn six actionable steps for small businesses to pinpoint their target audience in digital marketing. Stressing the importance of understanding audience demographics and behaviours for meaningful digital strategies. By leaning on market research and social listening, businesses can tailor their efforts for online success.

This blog post emphasizes the critical role of good design in small business marketing. It highlights how professional visuals build trust, differentiate from competitors and drive engagement. With a focus on standing out and building credibility—it underscores the importance of investing in well-designed marketing materials to enhance brand perception and attract customers.

Digital marketing is on the rise, as is Canadians addition to the internet. Which in turn as made more businesses incorporate digital marketing channels into their marketing mix.

There’s many options for digital marketing channels and each of these channels has their benefits and drawbacks.

Which digital marketing channels will help your company meet its sales goals and which channels will eat up all your time and leave you empty handed?

Avoid taking the DIY approach on your businesses marketing materials this time around. Tapping into the skillset of a graphic design professional can help your business positively influence purchase decisions and get the sales you’ve been looking for. Find out the importance of graphic design for business marketing materials from an advertising agency perspective.

Running a business without marketing is a surefire way to kill it. From market research, strategy, advertising, content and everything in between—marketing is crucial for all businesses (big and small).

A perfect example: Have you ever wondered how one bottle of water can be packaged as “No-name” and priced at $0.99 and another packaged as the “Earth’s Finest Water” and priced at $4.99? It’s only human nature to be drawn to the more expensive bottle of water with premium packaging and feel you’re drinking “higher quality water” and are “getting a better deal”. In some cases, paying more truly does give you a better product. But price and packaging isn’t always reflective of quality believe it or not—you can get a perfectly good bottle of water that is “No-name”. 

In a world where we are bombarded with advertisements and businesses pushing their agenda on us day in and day out, it’s easy for a poster to be overlooked.

But that doesn’t mean a business or organization should avoid using them altogether. 

A poster can be a fun and creative piece of material to help your business communicate its messaging and garner attention for an upcoming promotion, event or fundraiser

Posters are an essential component of advertising and can be created and promoted in both print and digital formats and channels.

But—how do you make YOUR poster POP? How do you make yours stand out from the crowd?

In this 2 minute read, we’ll share with you How to Make Your Poster POP with These 5 Graphic Design Techniques to guarantee your intended audience receives your messaging loud and clear.