New Business Start-up: Website Part 1 - Lay the groundwork

May 23, 2018

Laying the groundwork is an essential first step when starting a website. Weighing your options is vital to ensure that your new business start-up website has a strong foundation.

Latest Posts

Featured

Apr 22, 2024

6 Simple Tips for Finding Your Potential Customers in Digital Marketing for Small Business

Apr 22, 2024

Learn six actionable steps for small businesses to pinpoint their target audience in digital marketing. Stressing the importance of understanding audience demographics and behaviours for meaningful digital strategies. By leaning on market research and social listening, businesses can tailor their efforts for online success.

Apr 22, 2024

How Poorly Designed Small Business Marketing Materials Negatively Impacts Your Business's Cred

Apr 22, 2024

This blog post emphasizes the critical role of good design in small business marketing. It highlights how professional visuals build trust, differentiate from competitors and drive engagement. With a focus on standing out and building credibility—it underscores the importance of investing in well-designed marketing materials to enhance brand perception and attract customers.

Apr 22, 2024

Jan 9, 2024

KPI’s and Why You Need Them in Your Digital Marketing Strategy in 2024

Jan 9, 2024

Boost your business with KPIs! Learn the basics of Key Performance Indicators in our easy guide. KPIs help you measure success and make smart decisions. Check out our blueprint and downloadable template to create your own KPIs. Elevate your digital marketing strategy with KPI insights and take your business to new heights!

Jan 9, 2024

A Social Media Manager’s Perspective on How to Bang Out Social Posts FAST

Jan 9, 2024

Discover efficient ways to create stunning social media posts with Adobe Creative Cloud. Get insights from a social media manager on streamlining your design workflow using Adobe InDesign and Adobe Stock Images. From standardized dimensions to preserving editability, these strategies ensure visually appealing posts without sacrificing precious time. Unleash the power of efficient design, giving you more time for critical business tasks. After all, time is a valuable resource—make the most of it!

Jan 9, 2024

Sep 29, 2023

12 Digital Marketing Channels that Actually Work in 2023 Vetted by a Digital Marketing Coordinator Herself

Sep 29, 2023

Digital marketing is on the rise, as is Canadians addition to the internet. Which in turn as made more businesses incorporate digital marketing channels into their marketing mix.

There’s many options for digital marketing channels and each of these channels has their benefits and drawbacks.

Which digital marketing channels will help your company meet its sales goals and which channels will eat up all your time and leave you empty handed?

Sep 29, 2023

Sep 26, 2023

Why Graphic Design is So Important from an Advertising Agency Perspective

Sep 26, 2023

Avoid taking the DIY approach on your businesses marketing materials this time around. Tapping into the skillset of a graphic design professional can help your business positively influence purchase decisions and get the sales you’ve been looking for. Find out the importance of graphic design for business marketing materials from an advertising agency perspective.

Sep 26, 2023

Jun 5, 2023

Why Marketing is Essential for the Success of Your Business

Jun 5, 2023

Running a business without marketing is a surefire way to kill it. From market research, strategy, advertising, content and everything in between—marketing is crucial for all businesses (big and small).

A perfect example: Have you ever wondered how one bottle of water can be packaged as “No-name” and priced at $0.99 and another packaged as the “Earth’s Finest Water” and priced at $4.99? It’s only human nature to be drawn to the more expensive bottle of water with premium packaging and feel you’re drinking “higher quality water” and are “getting a better deal”. In some cases, paying more truly does give you a better product. But price and packaging isn’t always reflective of quality believe it or not—you can get a perfectly good bottle of water that is “No-name”.

Jun 5, 2023

How to Make Your Poster POP with These 5 Graphic Design Techniques

Jun 5, 2023

In a world where we are bombarded with advertisements and businesses pushing their agenda on us day in and day out, it’s easy for a poster to be overlooked.

But that doesn’t mean a business or organization should avoid using them altogether.

A poster can be a fun and creative piece of material to help your business communicate its messaging and garner attention for an upcoming promotion, event or fundraiser

Posters are an essential component of advertising and can be created and promoted in both print and digital formats and channels.

But—how do you make YOUR poster POP? How do you make yours stand out from the crowd?

In this 2 minute read, we’ll share with you How to Make Your Poster POP with These 5 Graphic Design Techniques to guarantee your intended audience receives your messaging loud and clear.

Jun 5, 2023

Apr 27, 2023

How to Choose Colours for Your Company Logo from a Saskatchewan Graphic Designer’s Point of View

Apr 27, 2023

Do you remember in the early 2000s when you were able to purchase purple and green Heinz ketchup? Many consumers felt differently toward it. Suddenly, the number one dip of choice for fries, fingers and grilled cheese was no longer appealing. Although it tasted the same as the red stuff it was viewed differently based on its colour.

This is because there is psychology behind colour—and—it doesn’t stop at what we eat. People judge companies based on the colours of their logo as well. Branding agencies recognize this and will use the psychology of colour when designing a logo to assist in manipulating the way a company’s branding is perceived in the marketplace.

In this 2 minute read, I’ve packed information on the psychology of colour and how it works with branding, so you can choose logo colours that evoke positive emotion and influence purchase decisions among your customer and client base:

Apr 27, 2023

Apr 26, 2023

5 Reasons You NEED to Use Keywords in Your Content Marketing Strategy

Apr 26, 2023

Do you create content for your business online (website, blog post, social media, advertisements and more) with the intent of generating more leads and sales?

Do you spend countless hours creating this content to demonstrate your expertise in your industry while losing out on sleep, food and a social life?

Are you seeing the return on investment you anticipated?

Your content marketing strategy doesn’t have to eat countless hours of your time and leave you without any new leads or sales. Incorporating keywords into your content will help give you more time in your day and give you the results you desire.

In this 2 minute read, you’ll learn from Sarah March’s mistakes through her decade long career and save yourself from the heartache (and headache).

Apr 26, 2023