Do you create content for your business online (website, blog post, social media, advertisements and more) with the intent of generating more leads and sales?
Do you spend countless hours creating this content to demonstrate your expertise in your industry while losing out on sleep, food and a social life?
Are you seeing the return on investment you anticipated?
Your content marketing strategy doesn’t have to eat countless hours of your time and leave you without any new leads or sales. Incorporating keywords into your content will help give you more time in your day and give you the results you desire.
In addition to having more time on your hands, here’s 5 Reasons You NEED to Use Keywords in Your Content Marketing Strategy:
Keywords help give you a foundation to track your progress
Businesses measure many numbers in their day-to-day operations. Income, expenses, inventory—you name it. But are you measuring the results you’re receiving from your content?
Keywords are a great foundation to track your progress in your content marketing strategy. They provide a starting point for your content marketing strategy and constant monitoring will allow you to pivot if the keywords selected aren’t helping you meet your end goal(s).
Pro Tip! Focus on a maximum of five keywords at a time.
Keywords help you make sense of your content
Do you have a rhyme or reason for your content marketing strategy? One day you decide to write a blog article on why tomatoes grow best in a certain climate and the next you’re sharing the top plants to landscape backyards in Saskatchewan? But why?
Keywords allow you to map out content before you’ve created it. Focusing on select keywords will assist in generating ideas and themes for future content, shaping a more definitive plan for the content you’re crafting.
Pro Tip! Miro’s mind map is a great tool to use for keywords.
Keywords helps you get found on Google and other search engine pages
Are you aware of what your customers are searching for in Google to stumble upon the content you’re creating? Or are you just throwing spaghetti at the wall and hoping it sticks?
Keywords will give you the foresight to see what customers are searching for online. This will allow you to create content to satisfy those needs and in turn receive more online traffic through search engines, such as Google.
Pro Tip! Google Search Console can help shed light on what’s being searched.
Keywords help guide your users through your purchase process
Businesses always have an idea in mind on where customers go to receive information and how they purchase a product or inquire about a service. But is that how it plays out in reality?
Keywords allow you to strategically guide customers through your purchase process online. Which can work to your advantage in more than one as a business owner. It gives you the power to place specific content that you want communicated to consumers, gives you the power to upsell, downsell, bundle, join your newsletter and more!
Pro Tip! Check out Google Analytics for this information.
Keywords help you analyze what your competition is sharing
While your business is working tirelessly at your content marketing strategy, it’s likely other businesses in your industry are as well. But are you aware of what exactly your competition is sharing for content and if customers are viewing their websites over yours?
Keywords provide this useful information so you can analyze what your competition is sharing and if there are potential gaps in the content you’re creating.
Pro Tip! SEMRush is a great keyword tool that you may find useful in this regard.
To conclude, using keywords in your content marketing strategy can do much much more than free up time in your day.
Work smarter, not harder and generate more leads and sales of value by incorporating keywords into your content marketing strategy.
Contact Us
If your company is tapped out for time and needs help creating content (website and advertisement copy, blog posts, social media content), or just want to talk shop, contact us here.
