In a world where we are bombarded with advertisements and businesses pushing their agenda on us day in and day out, it’s easy for a poster to be overlooked.
But that doesn’t mean a business or organization should avoid using them altogether.
A poster can be a fun and creative piece of material to help your business communicate its messaging and garner attention for an upcoming promotion, event or fundraiser
Posters are an essential component of advertising and can be created and promoted in both print and digital formats and channels.
But—how do you make YOUR poster POP? How do you make yours stand out from the crowd?
In this 2 minute read, we’ll share with you How to Make Your Poster POP with These 5 Graphic Design Techniques to guarantee your intended audience receives your messaging loud and clear:
1. Layout
The way the content in your poster is presented is directly correlated to the success of it.
One of the most common ways eyes scan is from the “Z-Pattern Layout” which demonstrates that eyes will scan the top left of the page first and then make their way down to the bottom right of the page (which is why logos are normally in that general vicinity for poster design).
2. VISUALS
Are you using an engaging visual(s) for your poster design?
Yes, visuals should be high-resolution and tie in with the messaging and overall theme of the poster. But—they should also be engaging.
Do they have movement in them, draw visual interest and make sense?
3. TYPE
Type is a great way to add a creative flair to your poster design. You can choose one or a few different typefaces and use them to communicate your messaging in bite-sized pieces.
Add depth to your typefaces by adding a shadow, outline, adding an image or pattern in the text or taking the same text and copying, pasting and shifting behind the original.
4. DIMENSION
Adding dimension and depth to your poster design will help create more visual interest and make the poster more engaging.
Dimension and depth can be accomplished with your poster design through graphic design techniques by using different sized elements, unique shapes, gradients, layering, shadows, playing with perception and incorporating textures.
5. COLOUR
High contrasting colours on your poster design is the final graphic design technique to help your poster POP.
High contrasting colours are attention-grabbing and assist in creating a visual hierarchy for the information on your poster. Not to mention, it makes everything on the poster easier to digest for the viewer.
Next time you have an upcoming event, fundraiser or promotion, I encourage you to incorporate these 5 graphic design techniques into your poster design and see your traction and engagement climb.
Contact Us
Make your next event, fundraiser or promotion a success with outstanding poster design. If your business is seeking more information on poster design, or just want to talk shop, contact us here.