Have you ever had a business try to sell you something and been completely turned off by their marketing materials? Whether it was their advertisement, logo, or signage—something didn’t sit right with you and you opted to use a different company.
This is largely due to the fact that we are visual creatures in nature and subconsciously form an opinion within seconds of seeing something.
Making graphic design super-duper important from an advertising agency perspective. Your business’s marketing materials have the power to attract attention, communicate your desired message and add credibility when done properly.
All too often, businesses try to take the DIY approach with their marketing materials without the appropriate in-house skill set. When this happens, the business marketing materials are often looked over, confusing and end up tainting a company’s credibility.
But it’s not all doom and gloom. When hiring an advertising agency and tapping into a graphic design professional’s skill set for business marketing materials—beautiful things CAN happen.
Graphic design can positively influence purchase decisions when done properly. It can convey a business’s desired message and communicate to the business’s intended audience in a way that is attention-grabbing and persuasive.
There are many uses for graphic design in business marketing. From logos and branding, packaging, flyers, advertisements and everything in between. Graphic design covers your visual communication touch points while showcasing what your business is all about.
Which begs the question, Why Graphic Design is So Important from an Advertising Agency Perspective and why should you hire an advertising agency to assist your business if graphic design is not in your wheelhouse?
In this 2 minute read, I’ll share with you three key reasons why all businesses should incorporate professional graphic design work in their marketing mix and how an advertising agency can help:
Attracts Attention
Catching peoples’ attention can be tricky in an era where individuals are being exposed to historic advertisement highs.
TV advertisements, billboards and magazine advertisements were only the beginning. Now that digital advertising is here to stay, its a whole new ball game getting your business’s message to stand out from the crowd.
Leaning on the expertise of an advertising agency that has graphic design professionals at the ready to craft stunning marketing materials will boost your business’s competitive advantage and the likelihood of your business’s message(s) being received.
Communicates
Communicating can be challenging as a business owner for a few reasons: First, it is hard to be an expert at something and dumb it down for the everyday person. Second, it can be tough to choose the key messages and break away from the jargon. Third and finally, it can be difficult to communicate those messages in a way that will resonate with your intended audience.
Incorporating graphic design in a business’s marketing materials can help overcome these challenges and communicate your business’s desired messaging in a way that will resonate with your business’s target audience.
Adds Credibility
Have you ever questioned the legitimacy of a company based on their signage, branding or advertising? You’re not alone. We’re visual creatures and are naturally attracted to pretty things.
If a business has inconsistent branding or a lackluster brochure it can raise flags about the product or service the business provides.
Investing in professional graphic design materials that are consistent with your business’s branding will reinforce the legitimacy of your business and add credibility. This will make your business look like a higher-end product or service which will allow you to increase the cost of your product or service and also drive sales for your business.
Get the business and sales you desire with strategic marketing materials! Contact an advertising agency and harness the power of one of their graphic design professionals.
Not sold on why marketing materials are important? Read more on the importance of marketing for business here.
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Ready to take your business (and marketing materials) to the next level? If your business is seeking more information on marketing materials that stick, or just want to talk shop, contact us here.