Are your social media marketing intentions for your small business in Saskatchewan pure? Consumers these days are upping the ante on what they expect from brands and there’s a huge gap between expectations and the status quo.
“70% of consumers believe brands motivations are based upon self-centred desires to increase profits, rather than part of sincere commitments to their consumers”.
As a small business in Saskatchewan, there is tremendous opportunity to build brand love through social media if done correctly. Social media has become habitual for many Canadians and has become a staple to the daily routine.
If you want to successfully build brand love with social media, you need to understand why people are on social media platforms and what makes them fall for a brand in the first place.
The top three reasons Canadians are on social media platforms:
To connect with friends and family
To stay up to date with the latest news
To be in the know with what is currently happening
The top three feelings people experience with brands they love:
Interest
Trust
Optimism
When creating and sharing content on your business’s social media pages, you should bear in mind the key points above. Consumers yearn for brands who embrace their unique voice and style.
Nobody responds well when feeling as if they are being sold to and forced to digest a company’s self-proclaiming bull sh**. People crave brands who give back to the community through knowledge and resources.
“86% of consumers prefer an authentic and honest brand personality on social networks.”
It is in our DNA as humans to connect, and that is the number one reason why social media platforms are popular globally. Consumers demand brands who treat them as fans instead of customers. People expect brands to want to help them out and not the other way around.
Creating brand love on social media should be a priority in your business’s social media strategy. In turn, this will create a loyal “fan-base” which will naturally convert into sales and consumers who are invested in your brand for years to come.
Once you change your perspective as a business owner and flip the script from focusing on your needs and wants to your consumers—magical things will follow.
Building brand love on social media takes time and trust, but the investment and wait is well worth it. Brand love on social media can be the differentiating factor between a potential buyer choosing your company over a similar business that is offering the same products and/or services. It can also help sustain your business’s long-term success and viability.
If your company is seeking more information on how to build brand love on social media, or just want to talk shop, contact me. I would LOVE to chat business owner to business owner. Call at 306.502.5778 or send me a line here.
