Do you remember in the early 2000s when you were able to purchase purple and green Heinz ketchup? Many consumers felt differently toward it. Suddenly, the number one dip of choice for fries, fingers and grilled cheese was no longer appealing. Although it tasted the same as the red stuff it was viewed differently based on its colour.  

This is because there is psychology behind colour—and—it doesn’t stop at what we eat. People judge companies based on the colours of their logo as well. Branding agencies recognize this and will use the psychology of colour when designing a logo to assist in manipulating the way a company’s branding is perceived in the marketplace.  

In this 2 minute read, I’ve packed information on the psychology of colour and how it works with branding, so you can choose logo colours that evoke positive emotion and influence purchase decisions among your customer and client base: