Recently, I had the pleasure of executing live social media coverage for a Saskatchewan Work Event: The Saskatchewan Association of Recreation Professionals (S.A.R.P.) 2019 Conference at TCU Place in Saskatoon.
In today’s day and age, businesses are highly evaluated online by their social media profiles. Company social media profiles that have current, valuable and relatable content rank highest on peoples’ perception of a legitimate business. Half a decade ago, businesses only required a website to be seen as legitimate. Now a days, if a business does not have a presence online, they are seen as a “less than” business.
However, this article is not about why a business should be on social media, it is about why businesses should be placing an added emphasis on live social media coverage for Saskatchewan work events.
Here are the 5 ways live social media coverage for Saskatchewan work events is clutch:
Added excitement to the event – Chances are, there has been a LOT of hard work that has gone into the preparation of this work event to create excitement. Why stop now? Live social media coverage of the work event is the final ingredient to adding even more excitement to an event that is happening in “real time”.
A way to network online with vendors, guest speakers and event attendees – Taking pictures and short videos of different aspects of the work event and sharing them on the business’s social media pages during pivotal moments of the event allows the opportunity for online conversation; reinforcing the purpose of the event and building more awareness.
Strengthening the legitimacy of your business or organization – Live event coverage is a great opportunity to strengthen the legitimacy of your business or organization by sharing unique event features on your businesses social media page(s) and displaying to the public that your business is current and “with the times”.
Creating brand interest and a loyal following – Your business’s followers want to know what your company is all about. What better of an opportunity to demonstrate this than showing them? Providing snapshots of the event helps online consumers bond with your brand and yearn for more! Not to mention, some of your followers may not be able to attend the event. This provides the opportunity for them to take part in the festivities—virtually of course.
Building excitement for your business or organization’s next “big event” – Events are all about the “hype”—The valuable knowledge and inspiration attendees gain. Taking live snap shots of the event and sharing these moments on your business’s social media page(s) helps bolster how exciting and valuable of an event it was, and begins the excitement building for your business’s next “big” event.
Expectations are changing in our workplaces, and this includes adding live social media coverage to Saskatchewan work events.
Live social media coverage for Saskatchewan work events is a job in itself! If your company or organization is hosting an event and does not have someone dedicated to social media, consider contacting me. I would LOVE to help your business crush it with live social media event coverage. Call at 306.502.5778 or send me a line!
