The dictionary states that branding is: “the promotion of a particular product or company by means of advertising and distinctive design.” This seems pretty straightforward. So why aren’t all small business start-ups in Saskatchewan focusing more on branding when their business is established?
I would say that in most cases where branding isn’t present for a start-up, its a lack of understanding the true value that branding provides businesses. Although that definition is one sentence, there is a lot of work that goes into branding. Determining your target audience, your mission statement, your unique value proposition, visual assets (logo, colour palette, typography, iconography, etc.), your brand’s voice and then conveying this consistent messaging through your business’s website, social media, packaging, advertising and sales AND customer service—is no easy task.
See below 5 reasons why all of that hard work surrounding branding is well worth it for your small business start-up in Saskatchewan:
Distinguishable – Proper branding will allow your small business start-up in Saskatchewan to stand out from the crowd, in a good way! Your start-up will get the attention it deserves from the extra work that you put in when creating your start-up.
Advantageous – Proper branding will allow your start-up to charge more than its competitors. This in turn, will result in more money in the long run if you are willing to put the hard work in at the beginning.
Storytelling – Proper branding will allow your small business start-up to tell its story in an easy and digestible manner. How do you want your product(s) to be perceived? You’re the narrator!
Loyalty – Proper branding will allow your start-up to have fierce loyalty. Your customers will continue coming back and will be your business’s cheerleaders along the way, letting others know how great your business is.
Connection – Proper branding allows you to be able to control your customers’ emotions. How do you want your product(s) to make your customers feel? This is gold, as people make purchase decisions based on emotion. Let’s say that again. People make purchase decisions based ON EMOTION.
I hope this information helps you understand why it’s important that your start-up’s branding is on point. Most of the time, it can be the difference between a fail and a success.
Now that there is a better understanding of why branding for your small business start-up in Saskatchewan can benefit your business tremendously and have benefits that are far reaching, you can proceed with how to execute your business’s branding properly.
Hiring a freelancer or company that works with small business start-ups to assist in your business’s branding is a great way to begin.
Biased?
Someone with a marketing and graphic design background is the perfect mix to get a small business start-up in Saskatchewan off the ground with finesse.
Let me help your start-up kill it with branding and marketing. Call at 306.502.5778 or send me a line here.
